Tag Archives: social media

Survival in the Social Network

Today everybody has made their presence on social media properties. There are so many resources, speaking about how to optimize our presence online, how to use social media for business and they talk about the key of social media, i.e. engaging with your customers. They talk about the AIDA concept of engaging online. Get attention, generate Interest, ignite Desire and make them take Action.

However, how to decide the extent and type of engagement? Does quality/quantity of engagement have any weight?

Yesterday I was talking with my friend who is doing volunteer work with an organization. She is entrusted the task of managing company’s networking accounts.

She told me that she would daily update the account with new articles, updates about the company, chat with few customers online, wish them on their special occasions and sometimes write few quotes. This was her start of the project.

She did this for a few days. After that she was told by the supervisor that, you are not engaging with customers online and that she should not be talking with them, wishing them or writing quotes on the networking accounts. She was asked to simply share the company news and articles related to their industry.

I was surprised with this. My thought about Engagement is that both the parties should benefit. Engagement is Mutual. People are, or take interest in you only when they see some benefit. Taking interest in their lives, knowing their needs and then gradually explaining how you can serve them.

Sometimes he/she may not be your prospective customer, but may recommend one.

Recently Michael Stelzner interviewed Brian Solis on Social Media Examiner about his recent book: Engage .You may view his post and interview here: http://vimeo.com/14553481

Since the field of social media is already crowded, the only way to survive is better engagement.

Share your views of how to engage better and optimize online networking.

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Free eBooks on Social Media

I recently found these resourceful ebooks shared for free by Simon Small.I would love to read these ebooks one by one and write a summary for each..I thought many out there would wish to learn more on Social Media,and these books would be insightful,for those who wants to make a start or want to learn more on this subject.

Top 25 free eBooks on Social Media The guys over at social media network, have put this list together on the top 25 free eBooks on social media. Now all you need is 3 weeks, a lot of coffee and a comfy couch. Belonging Networks Corporate Social Networking Social Web Basics The 2009-2014 World Outlook for Advertising for Social Media Web Sites Social Media and Customer Service Center For Social Media – Youth As E-Citizens How Blogs and Social Media are Changing Public Relations Soc … Read More

via Who is in control of your brand?

Sociosphere

The use of Social Media has changed our lives and had become a part of our social norm. Even the way we speak has changed and the English language is conforming to words such as brb, asap, blogging, retweeting, and a wide range of other terminology that may surprise the unknowing anti-cyber space spectator.

This seems like an evolution of spaces from merely using messaging to connect, then using emails, Orkut, FB and other platforms.

In this new era, that is ever populating itself online, we friendly humans have made a declaration of saving each other’s cattle in Farmville, tasting and cleaning up neighbors café  on Café World, conforming to 140 characters of “What should I have for dinner today?.

We socialite’s yearn for two way communication – a way to be acknowledged of our online identity. Gone are the days of hiding under an alias and asking “a/s/l?” We have opened ourselves up to the notion that sharing is marketing and are even making our offline worlds collide with our online ones.

It is an amazing transformation of communication that has aligned the world, and made it come closer without geographical barriers, that we can tolerate our neighbor, friend a person based on their personality and not on a picture and allow the Internet to invade our personal stash of information. The new media “Social Media” has made it possible to share our information and chat with friends as well as strangers with a tweet or post, possibly the same one which whom we would never speak to on the street. Famous celebrities are also using this new media to connect with their audience/public to market themselves. Often we hear in news or read in magazines that XYZ celebrity is now on Twitter or FB.

So let’s celebrate our ever-growing project of human interaction, to erasing unheard messages, liking shared wisdom and answering what I should have for dinner. For no matter where we roam; we will have access to our online home.

New Media=Social Media!

Unlike traditional means of marketing,marketing via social media is far more easy to learn,implement and cost effective.I have taken Social Media classes and they are more like fun than serious work.I learn a lot many things of online networking and digital marketing.I am still into the phase of learning them as something new daily pops up in the social networks.

Here are some good primers on the Digital Marketing and Social Media landscape that should get you inspired:

  • The Cluetrain Manifesto – Rick Levine, Christopher Locke, Doc Searls & David Weinberger.
  • Crush It! – Gary Vaynerchuk.
  • Groundswell – Josh Bernoff & Charlene Li.
  • Here Comes Everybody – Clay Shirky.
  • Life After The 30-Second Spot – Joseph Jaffe.
  • The Long Tail – Chris Anderson.
  • Made To Stick – Chip & Dan Heath.
  • The New Community Rules – Tamar Weinberg.
  • The New Influencers – Paul Gillen.
  • The New Rules of Marketing & PR – David Meerman Scott.
  • Purple Cow – Seth Godin.
  • Tribes – Seth Godin.
  • Trust Agents – Chris Brogan & Julien Smith.
  • Waiting For Your Cat To Bark – Bryan & Jeffrey Eisenberg.
  • Web Analytics 2.0 – Avinash Kaushik.
  • Web Analytics – An Hour A Day – Avinash Kaushik.
  • What Would Google Do? Jeff Jarvis.
  • The Whuffie Factor – Tara Hunt.
  • Wikinomics – Don Tapscott.
  • Word of Mouth Marketing – Andy Sernovitz.
  • The Cluetrain Manifesto – Rick Levine, Christopher Locke, Doc Searls & David
  • Weinberger.Crush It! – Gary Vaynerchuk.Groundswell – Josh Bernoff & Charlene Li.
  • Here Comes Everybody – Clay Shirky.Life After The 30-Second Spot – Joseph Jaffe.
  • The Long Tail – Chris Anderson.Made To Stick – Chip & Dan Heath.
  • The New Community Rules – Tamar Weinberg.
  • The New Influencers – Paul Gillen.
  • The New Rules of Marketing & PR – David Meerman Scott.
  • Purple Cow – Seth Godin.
  • Tribes – Seth Godin.Trust Agents – Chris Brogan & Julien Smith.
  • Waiting For Your Cat To Bark – Bryan & Jeffrey Eisenberg.
  • Web Analytics 2.0 – Avinash Kaushik.
  • Web Analytics – An Hour A Day – Avinash Kaushik.(This one is advanced version)
  • What Would Google Do? Jeff Jarvis.
  • The Whuffie Factor – Tara Hunt.Wikinomics – Don Tapscott.Word of Mouth Marketing – Andy Sernovitz.
  • The Social Media Bible:tactics,tools and strategies for business success.

Colin Welch,Training Manager at Silicon Beach Training,UK has done a wonderful work by bringing together a comprehensive list of Social Media Tips,Guides, Plugins,Platforms,Analytics Tools,Apps and oter social media resource. Here is the link:http://www.siliconbeachtraining.co.uk/free-resources/social-media-marketing-links/.

Cheers to all you social savvy inventors who contribute to social networks of the Webisphere, you have taken the me out of Social Media and turned it upside down; and have arisen what I like to call, Social WEdia.