Tag Archives: social media marketing

Survival in the Social Network

Today everybody has made their presence on social media properties. There are so many resources, speaking about how to optimize our presence online, how to use social media for business and they talk about the key of social media, i.e. engaging with your customers. They talk about the AIDA concept of engaging online. Get attention, generate Interest, ignite Desire and make them take Action.

However, how to decide the extent and type of engagement? Does quality/quantity of engagement have any weight?

Yesterday I was talking with my friend who is doing volunteer work with an organization. She is entrusted the task of managing company’s networking accounts.

She told me that she would daily update the account with new articles, updates about the company, chat with few customers online, wish them on their special occasions and sometimes write few quotes. This was her start of the project.

She did this for a few days. After that she was told by the supervisor that, you are not engaging with customers online and that she should not be talking with them, wishing them or writing quotes on the networking accounts. She was asked to simply share the company news and articles related to their industry.

I was surprised with this. My thought about Engagement is that both the parties should benefit. Engagement is Mutual. People are, or take interest in you only when they see some benefit. Taking interest in their lives, knowing their needs and then gradually explaining how you can serve them.

Sometimes he/she may not be your prospective customer, but may recommend one.

Recently Michael Stelzner interviewed Brian Solis on Social Media Examiner about his recent book: Engage .You may view his post and interview here: http://vimeo.com/14553481

Since the field of social media is already crowded, the only way to survive is better engagement.

Share your views of how to engage better and optimize online networking.

Social Media vs.Email Marketing.Which one is better?

Is social media marketing a more effective approach to online marketing than traditional direct email marketing? Are they mutually exclusive or exhaustive tactics?

The birth of Email marketing goes back to 1990’s when the internet was starting to become more popular. Businesses quickly figured out this was a great way to reach customers. It was also less expensive than mailing out advertisements to homes. By 1995 the number of email advertisements sent out that year was more than the number sent out by regular mail. Businesses spend a great deal of money creating email marketing campaigns that won’t be confused with spam.This was going well.

But with new discoveries it was found that getting the email to the consumer is only half of the battle. The information that is send out has to grab their attention and entice them to take the link to our website and make a purchase. And other dark side was that audience were not interested in reading long stories.They always look out of “WIIFM”Whats In It For Me”.

History says that many email marketing campaigns had to be altered as they were being wiped out by the filters. Businesses were losing money on the marketing campaigns and not getting expected results, because it was very much in the hands of subscribers to unsubscribe them. Further emails were left only as one way communication.

But then comes the relief after all this hard work.The new invention of “Social Media”.

Marketers are now more relieved with their online marketing job,with this invention.No doubt there are always two side to a coin.Everyone is super-excited about the immense traction and exposure potential that social media marketing can offer with increase in Click Through Rates, email retains a great deal of untapped potential.

Recently, Ben & Jerry’s was in news for dropping emails in favor of social media marketing in U.K.

But still there is hope from emails.It cant die so soon. Every morning most of us would check emails before going to our social networking activities.See what a recent research by ExactTarget has to say about Email marketing’s life-cycle:http://email.exacttarget.com/sff/research_part1.html

Now after reading and introspecting, share your insights on which one would be a winner and which one would be a runner up ,not because one is better than other, but because the audience demands one over other.

Free eBooks on Social Media

I recently found these resourceful ebooks shared for free by Simon Small.I would love to read these ebooks one by one and write a summary for each..I thought many out there would wish to learn more on Social Media,and these books would be insightful,for those who wants to make a start or want to learn more on this subject.

Top 25 free eBooks on Social Media The guys over at social media network, have put this list together on the top 25 free eBooks on social media. Now all you need is 3 weeks, a lot of coffee and a comfy couch. Belonging Networks Corporate Social Networking Social Web Basics The 2009-2014 World Outlook for Advertising for Social Media Web Sites Social Media and Customer Service Center For Social Media – Youth As E-Citizens How Blogs and Social Media are Changing Public Relations Soc … Read More

via Who is in control of your brand?

New Media=Social Media!

Unlike traditional means of marketing,marketing via social media is far more easy to learn,implement and cost effective.I have taken Social Media classes and they are more like fun than serious work.I learn a lot many things of online networking and digital marketing.I am still into the phase of learning them as something new daily pops up in the social networks.

Here are some good primers on the Digital Marketing and Social Media landscape that should get you inspired:

  • The Cluetrain Manifesto – Rick Levine, Christopher Locke, Doc Searls & David Weinberger.
  • Crush It! – Gary Vaynerchuk.
  • Groundswell – Josh Bernoff & Charlene Li.
  • Here Comes Everybody – Clay Shirky.
  • Life After The 30-Second Spot – Joseph Jaffe.
  • The Long Tail – Chris Anderson.
  • Made To Stick – Chip & Dan Heath.
  • The New Community Rules – Tamar Weinberg.
  • The New Influencers – Paul Gillen.
  • The New Rules of Marketing & PR – David Meerman Scott.
  • Purple Cow – Seth Godin.
  • Tribes – Seth Godin.
  • Trust Agents – Chris Brogan & Julien Smith.
  • Waiting For Your Cat To Bark – Bryan & Jeffrey Eisenberg.
  • Web Analytics 2.0 – Avinash Kaushik.
  • Web Analytics – An Hour A Day – Avinash Kaushik.
  • What Would Google Do? Jeff Jarvis.
  • The Whuffie Factor – Tara Hunt.
  • Wikinomics – Don Tapscott.
  • Word of Mouth Marketing – Andy Sernovitz.
  • The Cluetrain Manifesto – Rick Levine, Christopher Locke, Doc Searls & David
  • Weinberger.Crush It! – Gary Vaynerchuk.Groundswell – Josh Bernoff & Charlene Li.
  • Here Comes Everybody – Clay Shirky.Life After The 30-Second Spot – Joseph Jaffe.
  • The Long Tail – Chris Anderson.Made To Stick – Chip & Dan Heath.
  • The New Community Rules – Tamar Weinberg.
  • The New Influencers – Paul Gillen.
  • The New Rules of Marketing & PR – David Meerman Scott.
  • Purple Cow – Seth Godin.
  • Tribes – Seth Godin.Trust Agents – Chris Brogan & Julien Smith.
  • Waiting For Your Cat To Bark – Bryan & Jeffrey Eisenberg.
  • Web Analytics 2.0 – Avinash Kaushik.
  • Web Analytics – An Hour A Day – Avinash Kaushik.(This one is advanced version)
  • What Would Google Do? Jeff Jarvis.
  • The Whuffie Factor – Tara Hunt.Wikinomics – Don Tapscott.Word of Mouth Marketing – Andy Sernovitz.
  • The Social Media Bible:tactics,tools and strategies for business success.

Colin Welch,Training Manager at Silicon Beach Training,UK has done a wonderful work by bringing together a comprehensive list of Social Media Tips,Guides, Plugins,Platforms,Analytics Tools,Apps and oter social media resource. Here is the link:http://www.siliconbeachtraining.co.uk/free-resources/social-media-marketing-links/.

Cheers to all you social savvy inventors who contribute to social networks of the Webisphere, you have taken the me out of Social Media and turned it upside down; and have arisen what I like to call, Social WEdia.