Tag Archives: networking

Survival in the Social Network

Today everybody has made their presence on social media properties. There are so many resources, speaking about how to optimize our presence online, how to use social media for business and they talk about the key of social media, i.e. engaging with your customers. They talk about the AIDA concept of engaging online. Get attention, generate Interest, ignite Desire and make them take Action.

However, how to decide the extent and type of engagement? Does quality/quantity of engagement have any weight?

Yesterday I was talking with my friend who is doing volunteer work with an organization. She is entrusted the task of managing company’s networking accounts.

She told me that she would daily update the account with new articles, updates about the company, chat with few customers online, wish them on their special occasions and sometimes write few quotes. This was her start of the project.

She did this for a few days. After that she was told by the supervisor that, you are not engaging with customers online and that she should not be talking with them, wishing them or writing quotes on the networking accounts. She was asked to simply share the company news and articles related to their industry.

I was surprised with this. My thought about Engagement is that both the parties should benefit. Engagement is Mutual. People are, or take interest in you only when they see some benefit. Taking interest in their lives, knowing their needs and then gradually explaining how you can serve them.

Sometimes he/she may not be your prospective customer, but may recommend one.

Recently Michael Stelzner interviewed Brian Solis on Social Media Examiner about his recent book: Engage .You may view his post and interview here: http://vimeo.com/14553481

Since the field of social media is already crowded, the only way to survive is better engagement.

Share your views of how to engage better and optimize online networking.

Are the relationship on social media platforms real?

Do we really believe that our relations on social media platforms are real? Or rather genuine?Or are we just after the number game of increasing the number of friends/followers or members.

Like the internet has made it easier for the world to become a small place,it has also made it easier to get connected to anybody and everybody.

Why do we use FB or twitter or other platforms?They are actually meant for getting connected with like minded people,building professional networks,promotion of your business or services or getting in touch with your customer base on the net overcoming the distance barriers.

However I see that now it is all about number.It has become a game of NUMBERS.

Number of followers we have,number of friends we have on fan page,or the number of people we are connected with or the number of likes/thumps up we have.

We need to remember that even though we may have a good number of likes/followers on FB,FB provides the option to filter out updates,so users may just filter our our news updates if they like.

How many of our followers do we actually interact with?Are they the people who would go out of the way for me,or instead are they the people for whom I would go out of my way to help them?The percentage would be very less,around 10-15%.

On the other side there are many genuine relations,the people who may not be present on our social platforms but are always there when we need any help with anything.Just an email away and they are there.

We have been investing so much of time,efforts and money just after increasing these numbers.So now we need to invest all our efforts just after these 10-15% of users.Its very similar to the Pareto principle (80-20 or the law of vital few)80% of your sales come from 20% of your clients.

See this video on how Seth Godin speaks his words on the number game of Social networking.

http://www.youtube.com/watch?v=r0h0LlCu8Ks&feature=player_embedded#!

I love his ending punch line:Networking is always important when it is real,and is always a useless distraction when it is fake.