Today everybody has made their presence on social media properties. There are so many resources, speaking about how to optimize our presence online, how to use social media for business and they talk about the key of social media, i.e. engaging with your customers. They talk about the AIDA concept of engaging online. Get attention, generate Interest, ignite Desire and make them take Action.
However, how to decide the extent and type of engagement? Does quality/quantity of engagement have any weight?
Yesterday I was talking with my friend who is doing volunteer work with an organization. She is entrusted the task of managing company’s networking accounts.
She told me that she would daily update the account with new articles, updates about the company, chat with few customers online, wish them on their special occasions and sometimes write few quotes. This was her start of the project.
She did this for a few days. After that she was told by the supervisor that, you are not engaging with customers online and that she should not be talking with them, wishing them or writing quotes on the networking accounts. She was asked to simply share the company news and articles related to their industry.
I was surprised with this. My thought about Engagement is that both the parties should benefit. Engagement is Mutual. People are, or take interest in you only when they see some benefit. Taking interest in their lives, knowing their needs and then gradually explaining how you can serve them.
Sometimes he/she may not be your prospective customer, but may recommend one.
Recently Michael Stelzner interviewed Brian Solis on Social Media Examiner about his recent book: Engage .You may view his post and interview here: http://vimeo.com/14553481
Since the field of social media is already crowded, the only way to survive is better engagement.
Share your views of how to engage better and optimize online networking.