Justify your presence on Social media properties!


Can we justify ourselves if someone asks us:Why are you present on social media platform/(s)?What are you goals from the use of social media and what is your strategy to reach your audience?
Now a days news related to social media cover case studies on which giant corporates are using which social media platforms?On which platforms are they more active?Why are they running after using social media to connect with the audience and stopping the use of traditional means of marketing.
Recently Ben & Jerry’s announced that they would no more have email marketing campaigns and would simply concentrate on social media marketing.(Although I feel emails as a means of communication would not die away so soon. Most of us,to put it in numbers, more than 60% of us would check their email account,before anything else online).
Another new story came from Coca-Cola.Over the coming year Coca-Cola will lead it’s international activity for Coke Zero and Fanta through the online channels for Facebook and YouTube.

No doubt these giants would have clearly set plans and objectives, but still not many have the clear vision,and may just be present to show that they are also in the race.

Two funny but interesting videos, FB song and FB Anthem calls for our justification.

FB Song: http://www.youtube.com/watch?v=rSnXE2791yg&feature=related

FB Anthem:http://www.youtube.com/watch?v=3ZzP_69ZTFk&feature=player_embedded#!(the people feeling this to be waste of time,are still present there)

Enjoy these hilarious and catchy videos and share your thoughts.

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2 responses to “Justify your presence on Social media properties!

  1. You raise important questions that we ought to ask ourselves: “What are you goals from the use of social media and what is your strategy to reach your audience?” Hmm, I’ll have to think about that…

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